When Susana Rivera-Mills returned from California to relatives in El Salvador, one of the frequent conversations across the bicultural sector was the television broadcast on two places. "This is a way of connecting and shortening the distance," said Rivera Mills, a professor of Spanish linguistics at Oregon State University. "This is one of the traditions of heritage."
More than half a century ago, Spanish-language television has thrived and became one of the largest media markets in the United States. It has been promoted by the growing Latin American population and its content.
Univisión was launched as the international network of Spain in 1962 and is now the fifth largest broadcast network in the United States. Its prime time rating is usually the best among the four major networks. Many small players offer local and national radio programming, as well as pay-per-view channels for sports, news and movies, all broadcast in Spanish. Most have been launched since 2000.
Since the wave of immigration in Latin America [mainly Mexico] has driven a massive increase in the Hispanic population of the United States - about $54 million or about 17% of the US population, the huge achievements behind this are growing.
Compared with other national media, the fact that the entire region uses the influence of Spanish on Hispanic television, other ethnic media are often still small websites serving immigrants from one country, Pew's Hispanic Research Director Mark · Hugo Lopez said. Research center. Since 2010, the growth of Asian immigrants has surpassed the growth of Latin Americans, but the Asian media undoubtedly has Hispanic media, because each Asian country has its own language, thus forming a fragmented media market.
But a flaw in the Spanish TV story is related to the role played by Spain and television in Latino families.
Unlike other immigrant groups, Latin American immigrants tend to retain their native language for generations and promote the use of Spanish media.
Research by the Pew Hispanic Trends Project shows that from 1980 to 2010, the proportion of Spanish-speaking Hispanic families has remained at around 75%, while the number of Italian, German and Polish speakers has fallen by 55%, 33%. And 26%, although many people claim that bloodlines are rising, it is convincing during the same period.
"We are still at the beginning of this wave of Hispanic immigrants. This wave really happened in the 70s and 80s, so we don't know how it will become 100 years later, just like Italians and Germans, but we value it very much. Maintain Spanish and connect their home country," López said.
Young Hispanics may be dominated by the British, but due to the close tradition of Spanish culture and family, they often grow up in large families, and they will adjust to programming such as "SábadoGigante" and novelas. Hispanic TV became part of the comfort and "home" of the younger generation and strengthened their learning of Spanish.
"They saw their mother crying in the soap opera." Felipe Korzenny, founder and director of the Florida State University's Spanish Marketing Communications Center, said it was an emotional attachment.
Content is a key support element of Spanish TV. Spanish TV offers current activities from Latin American and American Spanish topics, such as immigration reforms, as well as popular sports in Latin America such as football and boxing. The entertainment program features Hispanic celebrities and performers. "They offer a lot of shows that you can't get anywhere else," said Robert Thompson, professor of television and pop culture at Syracuse University.
Spanish TV also has a large selection of ready-made shows to choose from. Mexico has a long history of filmmaking and is a major source of film and television programming. The plan is also imported from Venezuela, Colombia, Brazil and other countries. Korzenny said that this programming provides "cultural compatibility" for Latin Americans, especially foreign-born people.
Even if Spanish appears on mainstream TV, this compatibility is not always available. ABC megahit "modern family", featuring Colombia's Sofía Vergara as a hot and sexy blockbuster with accents, is the most popular English program for Hispanics, but its Spanish rating is pale compared to Univisión. According to the 11th Annual Hispanic Fact Pack published in the advertising era in 2014, soap operas - 1.1 million Latinos watch "modern families" and 3.6 million watch TV shows.
Linda González, president of the Association of Spanish Advertising Companies, said: "Sofía Vergara is very interesting to non-Hispanics because she is a stereotype." "She is not that interesting for Hispanics."
The production of Latin American programming, its dramatic ruin to the rich novela plot, is not always related to Hispanic Americans. Also live in the United States. Telemundo is the second largest Spanish-language broadcaster under NBCUniversal, which produces novelas and other programs that include topics important to Latin Americans in the United States, including university education, diabetes prevention, and census participation. This creates another way for mainstream TV programming in Spanish.
Mike Rosen, executive vice president of advertising sales at NBCUniversal, said: "We have seen time and time again that abandoning Spanish TV and turning to English TV is not a life stage choice." For news and Hispanic groups, in a statement. "Completely, every time the audience picks up the remote, they make a choice, seeking the best, most relevant and most engaging storytelling, event or sports program, without language restrictions. Great on the screen. Content, everyone is fluent in Spanish and listened to it for generations, from Spanish to bilingual. The key is to compile and produce content related to today's American Spanish, they will come."
Some of them include the adaptation of popular Spanish-speaking Spanish TV shows into TV shows such as NBC's "The Voice" and Telemundo's "La Voz Kids", as well as making more avant-garde, character-driven TV shows and shows. Four seasons, Rosen pointed out.
Although there have been several envelopes focusing on providing Spanish-themed TV in English in recent years, there is no sign of a slowdown in Spanish TV. In 2009, Lieberman Broadcasting Corporation launched the national network Estrella TV. In 2012, Fox increased the news channel of Noticias Mundo Fox.
"It is expected that the Spanish-speaking population will continue to grow at least until 2020, possibly by 2030, and may grow further," López said. "The Spanish media will continue to grow in the foreseeable future."
Orignal From: Why Spanish TV will appear for a long time
No comments:
Post a Comment