They say that a picture is worth a thousand words.
Well, a video is worth a thousand photos. This is why video marketing is now an important part of every online marketing strategy.
This is for good reason. The basic goal of any online marketing company is to make people change. To make them interested, please sign up, fill out your contact form or purchase from you.
I think you will agree. Why do you spend a lot of time creating content after content to attract people you barely know?
Video marketing is making progress because of how easy it is to consume. This is why a video, if it is well-made, attracts more people, such as a teaching blog.
The evidence is in the statistics. Recent research shows that 75% of mobile traffic will be video.
In this article, we'll discuss five video marketing strategies that can help you increase your conversion rate.
1- Attract viewers through interactive videos
Customer preferences are clear at a glance. The trend is coming and going. Even viral content will disappear in time. In order for the audience to stay, you must give them something that interests them.
Recently, marketers are using interactive video to achieve this goal. These videos allow viewers to participate and change their results. This is a bit like how a multi-select game works. You can create a variable storyline where viewers can make different decisions based on different outcomes.
To some extent, interactive video gives us an experience that static content can't. The media is not a passive experience, but encourages viewers to take action. This promotes participation.
For example, consider Mended Little Hearts, a children's charity with congenital heart disease, which uses interactive videos to show how donating money can make a better life for children with the disease.
2- Keep short but interesting
The average attention of Internet users is smaller than that of goldfish. That's why we prefer to browse the content instead of reading every word of it and move on. Grasping attention is a matter of showing value immediately. Think of it as a five-minute marketing campaign that lets investors market your ideas to you.
Video marketing works in the same way. You can't post long videos and want visitors to see them until the end. If you have a desire to convert, your video content must be short. It must be sweet.
Some social media platforms make it easier for businesses to do this. Take Facebook's autoplay video feature as an example. When the user scrolls through the news feed, the video plays automatically. The viewer will watch for a few seconds, then if your video is not interesting enough to keep their attention moving on. According to statistics, the average retention rate for 90-second video is 53%, while video for more than 30 minutes is only 10% reserved.
3- Don't make it look like a commercial
What do we usually do when advertising? We switch channels. Commercial advertising may have worked before. But now we have a small screen in our pocket; the smartphone gives us a lot of other valuable content that we would rather watch.
The point is that now people have more reasons to "switch channels" on the video. Post a video on your social media channel? If all the attempts to do are to sell, people may roll it.
No one volunteers to watch an ad unless it offers something that is worth the time. If they get something from this experience, the viewer may be involved in your content. This "thing" can be humorous or a value proposition. The uniqueness that may motivate them to convert.
To illustrate this, consider a famous Christmas advertisement at Heathrow Airport where two grandparents [shown as teddy bears] fly to London on a weary flight. During the trip, the airport staff helped them to make the journey comfortable until the couple finally met their family.
This is a very sharp ad. This is a little bit of your heart, reminding you how exciting it is when the family is finally at a holiday party, and how worthy the final journey is. Best of all, it lets you enjoy everything that Heathrow has done for travelers.
4-Use the lead capture form in the video
The trick to capturing potential customers is to immediately present your lead capture operations. For example, an application developer typically places a lead capture form on the first page of their website or landing page.
So how do you do this in the video? How can you let people switch after watching a video, but in the middle of it?
This can be done using a revolving door. Some online video platforms offer this feature. With it, you can insert a lead capture form anywhere in your video. This is a great way to get high quality leads, such as email or first and last name, to help you personalize your follow-up email.
5-Use your product to teach your target audience
If people can imagine the subject, people will learn better. This is why visual content, such as charts or videos, allows students to participate longer than boring lectures.
If you want to watch a video and turn viewers into customers, you can apply the same technology.
Some brands do well. To illustrate this, consider Home Depot, which teaches instructional videos that teach customers how to use or assemble their products. The brand has thousands of subscribers and offers approximately 45 million views in the space. By demonstrating their products and teaching people how to use them, Home Depot gives them more reasons to convert to paying customers.
wrap up
Video marketing offers tremendous opportunities for people who know how to use it. Recall that you can engage your audience through interactive videos to get more conversions from your video marketing strategy. Focus on keeping the content short, but worth the audience's time. Use potential customer capture forms in your videos and never underestimate the value of instructional videos.
Orignal From: 5 best video marketing strategies to improve your conversion
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