If you didn't live under rock last year, you'll notice a huge increase in video on websites and blogs. Online marketing videos are not the future, they are now! So let's see why you can make cheap and simple online marketing videos to promote your business, service or product.
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The average person on the Internet seems to have the attention of the goldfish. Writing one or two sentences looks like a job' reading. On the other hand, video is fast and easy to watch and is considered entertainment, not effort.
As long as your videos are compelling and adapt to the needs or problems of your audience, you can focus on potential customers. But temporarily deviate from this, your audience will be bored and will click on it.
Be regarded as a leader
When you create a video, you are automatically considered an expert in your field. This gives you extra credibility in your business because you become the target of "going to someone". Solve your industry problems.
However, this does mean that you have to add some useful information to the video, not just the purchase of my stuff.
Educate your audience
By its very nature, video is a visual medium. Therefore, watching a short tutorial video is much easier than reading a heavy technical manual just to understand a simple point or technique. This method alone can reduce your customer support costs.
Create trust
Customers are untrustworthy, cynical creatures! They can smell a hundred yards of sales and then click on the hype. However, by posting your information to the video, you have the opportunity to let your customers see your face instead of your company.
People don't do business with companies; they only spend their hard-earned money on the people they trust. The best way to build trust is to honestly answer their concerns, not hype or spin, rather than trying to sell them and make them easy to buy.
Easily access your audience
In order to get the most profit from the lowest cost of any business, you need to find a hungry crowd and set up your booth in front of it. By listing your online videos on sites like YouTube or Google Video, and by smartly using relevant keyword tags, you can reach a large audience.
Creating effective online marketing videos to promote your business, church or non-profit organizations has never been easier or cheaper. With a little thought and effort, you can get the benefits of online video marketing without spending money.
Orignal From: 5 major benefits of online video marketing
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