Let's face it. The company spends most of its budget on printing and online advertising. Moreover, we all know that we still receive a bunch of "junk" mail. why? Because it works. While inventing new marketing methods can sometimes pay off, we want to make sure that we don't give up and ignore the basic rules of direct marketing.
Small business owners can effectively leverage direct marketing to grow their business and build relationships with existing and potential customers. However, a poorly executed direct marketing plan can hurt you! Here are some tips to help you complete a successful direct marketing campaign.
1. Clearly understand the goals you want to achieve. from
Develop a marketing plan. Set goals for your direct marketing efforts and write them in writing. Share with key employees and have clear goals that reflect your marketing research and intuition.
2. Make "personal" contact with the target audience. from
Sending a marketing letter to the Manager is the best way to ignore your message and throw it directly into the trash or virtual trash. Get personal information by using and creating a marketing database that contains the details of the business you are trying to cover. Don't be afraid to use this information in your messages. This conveys to the recipient that you have completed the assignment and provided value related to your business.
3. Test before promoting the promotion. from
You have completed the research, carefully crafted the look and content of the sales information, and prepared your database. This is a lot of work to get there, but don't waste your time and effort sending your message to your list without first testing it. Perform a smaller n-th name test from the database to see the response to your message. Know the turnaround time, the general acceptance of the query and your quotation. If you like this reaction, please push it out. If not, please change some content and test again until an acceptable response is obtained.
4. Add a "call to action" to the message. from
Submitting your address or phone number is not enough. Stay away from creating open products. Enhance your compelling sales information by telling the recipient what to do and when to do what your marketing letter should do.
5. Consider a multi-step direct marketing strategy. from
With time and money invested, it's easy to understand why small business marketers want to sell in the first step of marketing. The ability to do this depends on your product or service. However, two-step direct sales have some valuable benefits. It allows you to collect more potential customers and build relationships with the market. In many cases, it offers the opportunity to increase unit sales and introduce other products and services.
6. Be an imitator. from
Don't resist the work in your market. Understand what your competitors do to do business. Pay special attention to what market leaders are doing and repeating promotions. Other companies have conducted market research and testing, and sometimes you can benefit from their investments by implementing similar strategies.
7. Follow up with retaliation. from
Don't let your direct marketing work fail on the back end. Just like sales, the weakest link is usually in follow-up.
8. Cognition is very important. from
We all want to work with great people. We all want to deal with quality companies. Make sure your mail doesn't declare that you can't back up or display fraud in any way.
9. Reduce your products and services. from
Packaging a product or service for a specific group can be more than trying to sell more commercial products to the general market. If you are already a professional company, look for a submarket that you can sell. This is definitely more work, but you may find a gold mine. After Tip #2, people respond positively to the messages they may be involved with.
10. Ensure the results of the analysis. from
You can easily determine if your direct marketing efforts are successful in achieving sales. However, it is important to pay attention to the quality of positive and negative reactions, because if you don't, you may miss valuable sales and marketing information. Things such as response time, geographic payments, respondent title, turn into sales queries, and actual customer feedback can help you launch more effective direct marketing campaigns next time.
Ok, there is an extra bonus reminder here. Make your sales information stand out. Be creative and use your instincts. Remember that every word on your marketing work should have a purpose. Missing irrelevant information and clearly showing your sales information. Now, continue to use these techniques, as well as your business acumen, to form a successful direct marketing program.
Orignal From: Commercial Direct Marketing - Top Ten Essentials for Successful Planning
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