As a contractor, if you don't have a direct response to the system, you will leave your cash on the desktop. For anyone who might become a potential customer or anyone who might even know someone who might need your service one day, you absolutely need a direct response system or you are losing these boats.
What is the "direct response" you asked? this is very simple. You must provide valuable offers and specific call-to-action. The biggest mistake most contractors make is that they give their new prospects to their business cards and then just cross their fingers. If you don't notice: business cards and other marketing materials are easily overlooked, lost and thrown away. And the site is easier to escape. Just click, right?
This is true unless you have a killer that directly reacts to OFFER and a CALL TO ACTION. This is very effective, it is ridiculous. this is very simple. However, few construction companies use it. I do not know why. I just put my hand on that. For example, a free report might be your offer. Then you can sell more products and services to people who want to offer more products.
What is your call to action? Ask people to log in to your email list for more valuable information. Can you report it for free? of course. Are there other options that might be better for the construction company? The possibilities are endless.
Let me share some examples of effective direct response techniques in the past:
A builder I know has been buying a new home and offering a free hot tub. This sounds like an expensive method. However, the cost of this approach can be demonstrated by building a portion of it into the cost of the home.
You can also use some high-impact, inexpensive ways to create compelling offers. Personally, I use the free information packaging report. I advertise this report on my business card, my website, and any other publications or marketing articles that will cover my target prospects.
A very effective marketing area is direct mail. With direct mail, you should achieve at least 5% to 10% response based on your goals and costs. This means you can make 5 to 10 calls for every 100 letters or postcards you send. For typical construction companies, a 5% to 10% response rate is very effective and makes direct mail worthwhile for your business. With good copywriting and excellent call-to-action, you get a response rate of 20% or higher!
Using offers and call-to-action in your direct mail may mean a difference between no response and response, and these responses will provide you with enough items to keep you busy for months.
Orignal From: Construction marketing
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