Social development measures, also developed marketing, telemarketing is a form of telemarketing products [tangible or intangible]. Telemarketing has many applications and is limited only by our creative capabilities. One thing in the United States today is affirmative. If you don't have a telemarketing system, if they don't make personal visits to their customers, they are abandoned like sellers. In Europe, telemarketing ushered in the first phase in 78-85 years. This stage of development is characterized by the need to give system credibility among company managers. Entrepreneurs do not believe in the effectiveness of mobile phones as their marketing strategy tool. The first companies to use telemarketing in Europe are IBM, KODAK, RANK, XEROX, AMEX, 33M. After the first test was successful, the telemarketer was developed in Europe, starting in France, Germany, and the Benelux countries. The current implementation in Italy and Spain is very popular.
Telemarketing
interactive
Telemarketing is the only means of marketing. It establishes a dialogue between the sender and the receiver. Anyone can talk over the phone, but communicating over the phone requires a lot of creativity. Telephone conversations must be a dialogue, not a monologue of radiation. We went to people with names and surnames who are willing to listen and recognize, so the importance of good debate over the phone.
Flexible
Unlike other media in the area of direct marketing, telemarketing campaigns can change communication based on the responses we receive.
Measurable
At each stage of the activity, comparing the results obtained with previously set goals, you can control development, benefit analysis, identify errors and modify plans for subsequent phases.
agile
Telemarketing campaigns can be implemented in a matter of hours, and the rhythm of the campaigns makes a difference in response and customer needs.
Orignal From: Evolution of Marketing - Telemarketing
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