Make a mistake

I confessed.

I violated the copying rules of direct marketing.

In fact, I didn't even realize that I violated the rules until I took my copy back from the first client!

But before that I need to tell you about myself. I am a junior contributor, which means that I am just a beginner in this awesome Direct Marketing world. One day, I hope to be sitting at the table like my former veteran. Great people like David Garfinkel, Doug D' Anna, Ben Settle, David Duetch, Gary Bencievega and Good Ole Uncle John Carlton. I also hope that one day I can write for many of the world's top direct selling companies.

Yes, my friend, I am ambitious.

So what exactly did I do wrong so that my copy was first rejected? Well, in my search for customers, I think that since copying the advertisement, I will "break into the sidewalk" and sell my service business to the company, hoping to log in to the customer or at least the potential customer.

In the process of finding my first customer, I encountered a rejection after the rejection. No one needs any copywriting services, but what's worse is that none of these businesses have ever heard of copywriting or direct advertising.

Going home to defeat and tired, I met an old friend who runs a small business to install TV. He admitted to me that the business is very slow and he needs more customers. He accepted, noticed his pain, and I provided my service. I went home and put on my deer hunter to go to work. I studied his target customers to find out their biggest problems, concerns and more. I also continue to call local newspapers to find out the pricing of his ads.

You said it, I might have done it.

A week later, I completed his one-page copy and I proudly told him to let him know. Then... refused.

"This is not what I expected," he said.

I am angry, angry and hurt. He is looking forward to a more "traditional" form of advertising. In our argument, I realized my serious mistakes.

"I should sell my service to the target market!"

Target market means direct marketing!

This is my fault, I should tell him my profession. This will cause us a headache.

When you write a copy, remember your ideal customer. You wrote down their pain and how you encountered the same problem and how you solved it.

When I talk to my friend, I should know what copy it is and how it will be treated.

Instead, I jumped the gun and completed the task.

course?

Focus on your target market.

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Orignal From: Make a mistake