Extraordinary companies are fearless. Ordinary companies are terrible. A person attacks the future. Another person defends the past. A person is satisfied with the challenge and the unknown. Another person is only satisfied with people who are known and have worked. A lead. the other is. One person takes risks. The other one is not.
Back in 1980, my biggest client was Butcher / Forde, a political fundraiser at Newport Beach, California. They are the power behind Howard Jarvis and his California No. 13 proposal, a property tax relief claim with significant national publicity. They filed millions of direct marketing petitions with property owners in California, asking them to sign the official petition of the legislature to reduce California property taxes.
One night I went home, I started thinking about how Butcher / Forde applied the same type of petition marketing nationwide. Two days later, I called Bill Butcher and told him I had an idea. I want to introduce it to him. Early the next morning, I was in his office.
Bill is now a very focused person. His eyes will pierce. If you don't know him, he can at least be intimidating. I made my speech. When I finished, he asked if I had 10 to 15 minutes. I didn't realize this, but he talked correctly with his partner Arnoldford.
Ten minutes later, he returned to the office and said that he and Arnold had agreed to invest $200,000 in my thoughts and hope to start right away. Within 40 minutes, the direct marketing political charity Save Social Security and Medicare were born. In eighty months, their contract has exceeded $2 million. Now, talk about bold!
Orignal From: Ordinary and extraordinary direct sales company - bold
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