Use direct mail

The benefits of using direct mail to promote your home or small business are:
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  Selective - The ability to send ads only to people and organizations that can use and pay for products or services.
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  Flexibility - The freedom to use the simplest or finest presentations, from single-page mailers to kits, and the flexibility to test small changes in emails.
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  Control - Unlike random placement of newspaper ads, your mail is independent and you can tell the whole story with illustrations, recommendations and guarantees.
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  Understanding the results - By encoding each message, you can determine the source of each order as it arrives. To get the most out of your direct mail, it's important to note the following:
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  1. The envelope outside. Most direct mail experts will tell you to place a copy of the "trailer" on the envelope to encourage potential customers to open it. Envelope copies such as "View inside to learn how to save money at the grocery store" may be effective. However, please note that if you place such a copy outside of the envelope, the recipient will not be able to open the letter.
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  That letter. There are four main components in each successful direct mail letter. This letter must be taken care of, clearly explain the interests of potential customers, resolve any possible objections and call the reader to take action. Long letters are usually better than text messages, especially on high-priced items.
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  3. Booklet. Your brochure should be an extension of your letter. It's a place to tell the story of a product with pictures and details. Some people will first look at the image and decide if they should read the rest of the image.
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  4. Reply form. Your package should have a separate reply form and reply envelope. The form should be easy to use and easy to fill out. If a potential customer wants to ask a question or place an order over the phone, be sure to provide your phone number.
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  5. Reply to the envelope. Many companies attach post-paid envelopes to future orders. Even if you don't provide postage, the addressed reply envelope is an important part of your direct mail package. If potential customers have to look for envelopes, they might put it down and think again.
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  It is necessary to increase your profits. Direct mail campaigns as part of a marketing plan.
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  Copyright 2004 DeFiore Enterprises

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Orignal From: Use direct mail