Video marketing has been on the web for a while. From the comedian's viral video [think of the red status update] to the powerful short film of a giant like Apple, the WWW will definitely become more intuitive.
However, to find out how to best use video marketing, you need a lot of digging. Going out of the usual "masters" and "get rich quick" types to see what the actual work and what happened is what commentators often do. Mainly because these commentators are usually part of the master stream itself.
However, at trade journals and marketing conferences, professionals are talking about a lot of videos. It is currently a "big thing" and is often closely related to social networking marketing.
===What does video marketing really work for?
Regardless of your size or budget, there are some basic things that seem to apply to online video. First, the goal is quality, but don't over-emphasize it. Studio quality production is by no means a necessary condition for successful video marketing. However, live spam is just garbage.
High quality video has several elements: image clarity [not perfect, just clarity], good sound [again, imperfect], powerful content and short duration.
The longer the video, the less likely it is to watch. Ideally, most good online videos will be noticed and virality is almost always commercial length - from 30 seconds to 3 minutes. There are of course some exceptions, but 5 minutes seems to be limited.
However, content is still the king on the Internet, so the most important thing is to make sure your video is full of it. You don't have to be a circus like an auctioneer, but keep on the subject and provide good information.
===What doesn't work in video marketing
As I was preparing to write this article, I browsed YouTube and watched a lot of videos based on the search for "products" and "opportunities." I can only say that there are a lot of very, very bad videos.
A lot of people.
Most people have two things in common: they overemphasize any "news" appeal they are trying to sell, and they often put too much or too little effort into production. If your customers want news, they will open CNN. If they want low production values, they will look at the cable access. Try to use the value of your product, but not too low, so you try to use the 1Mp camera made in 1990 and the built-in microphone of the PC for video presentation.
===The future of video marketing
The video won't go anywhere. It's online, it's here. In fact, it will only get better. Therefore, regardless of the goal, each marketing strategy must merge the video in some way. This may be direct, indirect, or both. Often, video campaigns can be conducted without the input or effort of a benefactor.
As part of mastering Web 2.0 marketing, Apple Computers is becoming a master of this strategy. Notice how they managed to "leak" the timely news, then sit down and watch the blogosphere, social networks and video commentators take over and market them. free. The recent release of the iPad [and its boot] is a good example.
Video marketing is definitely an integral part of the overall marketing strategy for future sales. Broadly speaking, it is part of the Web 2.0 revolution. What do you think?
Orignal From: Video Marketing - What jobs, what doesn't work, and the future
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