The increased use of smartphones has led to a significant increase in demand for mobile applications. Businesses have recognized that mobile apps can help them increase brand value and enhance the business they offer to their customers.
However, before developing a mobile app, it's important to determine which mobile app development platform the app will be built on. Choosing which mobile app development platform is one of the most important decisions when developing an app.
Are you going to a native app or a cross-platform app? Is Windows and Blackberry mobile worth your attention? Or are you only focusing on iOS and Android? If you do this, which two do you choose - Android or iOS? Are you both chosen?
There are many things to consider when choosing between mobile development platforms.
So if you want to know which MADP to choose, here are some for beginners:
Market share
The first way to determine the right mobile application development platform is to understand each market share. For example, Google's Android runs 80% of mobile devices worldwide. On the other hand, Apple's iOS runs about 14% of global mobile devices. However, this did not allow iOS to quit running. iOS is favored by users in the United States, Japan and Australia. So if they are your target audience, you should consider using iOS. Android is the first choice for users in Asian and African countries, and Android is a better mobile app development platform if you want to reach users in these regions.
2. Demographics
When choosing from a variety of mobile development platforms, it is also important to consider demographic data. Android users usually come from low-income groups and prefer Android because these devices are very affordable. In addition, Android mobile devices are usually owned by older people. However, since a large number of Android apps are provided for free, there is less interaction with them. On the other hand, the iPhone is the first choice for users of the middle and high income groups. These users are usually young, well-educated people who are willing to spend money on digital products such as mobile apps.
3. Content
Content categories also play an important role in deciding which mobile application development platform to choose. Research has found that users with iOS devices tend to explore various application categories when downloading mobile apps. From games and entertainment to social media and education, iOS users tend to download different types of apps. It has also been found that unlike iPhone users, Android users typically only download social applications. This is why the importance of content categories is considered when choosing MADP.
4. Browse purchase conversion rate
When choosing between mobile development platforms, you should always consider browsing purchase conversion rates. Studies have shown that this ratio is higher among iOS users. 23% of iPhone users are more likely to shop on their smartphones. On the other hand, Android users are unlikely to do so.
5. Income generation
As mentioned earlier, iOS users are more willing to purchase apps. This is why iOS apps generate higher revenues than Android apps. If you are looking to create a separate product app, such as a gaming app, then the mobile app development platform you need to choose is iOS.
6. Development costs
The costs of different mobile development platforms vary. For example, when developing Android applications, developers need to write more than 40% of the code, which in turn increases the cost of the application owner by 30%.
7. Customization
This also plays an important role in choosing the right MADP. Android is a better choice because this platform allows developers to add more features and customizations to their apps, and iOS can be very limited.
8. Launch the application
If you want to launch apps easily in the app store, Android is the mobile app development platform to choose from. That's because launching an app on Apple Play is much simpler than Apple's App Store, because Apple requires a detailed approval process for each app.
Orignal From: 8 things to consider when choosing a mobile app development platform
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