Beginner's copywriting basics

What is a copy?
Copywriting is often described as advertising writing or writing public texts to promote individuals, businesses, opinions or ideas. It can be written in plain text, radio or television commercials or various other media. The main purpose of writing a copy of the marketing is to persuade the listener or reader to take action, such as purchasing a product or service, or subscribing to a point of view. Copywriting can also be used to protect readers from specific beliefs or actions.

According to Wikipedia, "copywriting can include text, slogans, headlines, direct mail, slogans, lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers and other written materials. Advertising media. "Contributors or People writing ad copy can provide ideas for print ads, mail order catalogs, billboards, commercials, brochures, postcards, online websites, emails, letters and other advertising media.

Copywriting art
The art of writing ad copy is based on the assumption that words can change the mind, attitude, beliefs, and behavior of the audience. If the work in the copy fails to attract attention, interest, desire, belief, and action, then its mission and intentions fail.

One of the oldest ad copy formulas is AIDA: Attention, Interest, Desire and Action. Ads that are not noticed by the reader will not be able to perform any other actions. Only after the attention is paid can the advertisement be of interest to the consumer and a desire for the product, service or idea presented. Finally, advertising should motivate customers to take certain actions or they will fail.

Copywriting technology
Some of the tips that contributors can use when writing persuasive ad copy include:

• A cliché or buzzword, as it is now, new, here, last and today.
• Action words, such as buying, trying, asking, getting, sending, taste, watching, watching, coming, etc.
• Emotional or exciting words, using adjectives that enhance facts, for example, wonderful, enjoyable, enjoyable, beautiful and exciting.
• The rhyme or a repetitive sound is pleasing, but not excessive, obvious or irritating, for example, putting the train under pressure, ' ' don't blur, ask for black, ' and# 39; smooth, go to Shell '.
• Speaking or writing imitates informal speech, for example, "pick" and so on. n select ',' Fish' n Chips' and use words, for example, no, no, what, what, and other abbreviations.
• Punctuation and grammar, for example, "Save the Child." just now. ' ' Write his name in gold. Remy Martin. '
• Repeat, for example, use the same word to open each paragraph and insert the brand or company name via text.
• Intertextuality or association of text with other text or symbols, such as words such as "lock". Associated with the security or statement of a movie or other media, the use of terms or logos.

When writing a title for a print ad, consider the following guidelines:

• Make the title the main persuasive of advertising
• Attracting readers' own interests with basic interests
• Inject maximum information without making it cumbersome or lengthy
• Limit the title to approximately 5 to 8 words
• Include the brand name in the title
• Entice readers to read the text
• Enticing readers to check visuals in ads
• Never change the font in the title
• Never use a persuasive influence depending on the title of the reading text
• Easy to use, common, familiar words

When writing a Subhead, consider the following:

• Subheading should strengthen the title
• The subtitle should entice the reader to copy the text
• The subtitle should be able to read the entire ad more comprehensively
• The longer the text is copied, the more appropriate the subtitles are.
• Keep the use of subtitles to a minimum - they may confuse ads

When writing the body, consider the following:

• Use the present time whenever possible
• Use singular nouns and verbs
• Use active verbs
• Use familiar words and phrases
• Change the length of sentences and paragraphs
• Engage readers
• Support for incredible people
• Avoid clichés and top levels

Common mistakes in copywriting
Some common mistakes to avoid in copywriting include:

• Fuzziness, due to the generalization or inaccuracy of words.
• The economics of the text are the most important, because the copy must adapt to the limited space and time to make the audience bored.
• Using clichés and shabby tops can create a dull and outdated image for a brand or company.
• Beyond creativity, creativity is endowed with creativity. The copy must maintain its primary responsibility: to convey sales information.

in conclusion
Writing a good copy requires much more than what is described in this article. It needs research, out of the box, and many other things. For more tips on copywriting, check out the many resources available online and read the books of professional writers.

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