Every aspect of an e-commerce site is important to them, from website speed, product display to payment, and product reviews at the time of purchase. Research on online behavior shows that each shopper's attitudes, intentions, and preferences are the opposite. Before they reached any agreement, they had a lot of shopping directions in terms of convenience, style selection, price, credibility and so on. Therefore, if each retailer wants to have an upfront online store that meets all of the buyer's conditions, then each retailer must consider all behavioral triggers.
The following points illustrate the characteristics of an e-commerce site that affects online customer buying behavior.
Website design and usability
The visual appearance and user-friendliness of the website determine whether the visitor stays or just walks. Obviously, a poorly performing website will disappoint them. Similarly, complex navigation can make them lose patience. Therefore, retailers need to pay similar attention to the design and usability of the website.
Registration
Mandatory registration or login can result in many visitors returning, even after their shopping cart is full of products, because most people find this process ambiguous and require too much information to enter. While guest checkout is the best way to treat first time visitors, the mandatory registration process that optimizes repeat purchases is very useful.
Load time
Customer satisfaction decreases as the time it takes to load a website increases per second. Therefore, to ensure that no visitors return to other peer-to-peer sites, because your site cannot load quickly, optimize the site. Ideally, 4-5 seconds of loading time makes them happy.
Pay
Not just checkout, but the payment options are also largely dependent on the customer's purchase decision. This is about credibility. Many people don't believe that they won't buy at the trading stage because there is no trust seal. Therefore, the retailer needs to ensure that the checkout page has a trust badge, and the named payment gateway and the "money back guarantee" badge can explicitly trigger the conversion rate.
Online chat
Who does not need help when shopping online? Many times, visitors want to talk directly to the sales team to clear up confusion about shipping policies, query any product, request a refund or resolve a transaction issue [if any]. Live chat helps them do this, and research on online shopping also shows that real-time chat can facilitate repeat purchases.
Customer review
Online buyers are more expensive than in-store buyers. They will comment, rate and feedback on any product in the early course before finalizing the order. Therefore, make sure that your site has an appropriate section on each product page where customers can provide comments, opinions, and experiences about the product.
All of this is done. If you want to enter the online market and survive with a high mind, then you need to pay attention to what they want. These are the most important factors in an e-commerce site and can determine a visitor's purchase decision. So when building your own shopping site, you need to merge them together.
Orignal From: Behavioral triggers to consider for each e-commerce site
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