Monday, April 29, 2019

Why is the problem an effective sales tool?

If you own or work in a business, you'll focus on content marketing and content. You have done a lot about the content. You attract people and let them think in new ways. You are excited about them, you educate them. You also provoke them in a very positive way. You ask some thought-provoking questions.

Asking questions has a long way to go to promote exciting discussions.
Questions can be merged into your content or discussed at the end of the post. Both places work well and it all depends on the people who decide to participate in the discussion. If they are creative, passionate and insightful, then the discussion [which will start from the problem] will be vivid and valuable.

In many ways, the problem is the lifeblood of your content. Of course, if you are going to be the person answering the question, you need to make sure your answer is transparent and true. Otherwise, you will not be able to meet the needs of anyone.

Everyone [including you] should be as free as possible when exchanging [shared] information with others. Don't think that it is meaningless to say what you want to say, because others have already said it before you. The truth is that everyone has a unique way to present information. Your perspective is bound to be different from the next person. You really can't know how your information will be received.

The last thing you have to do about your business success is to allow others to do what you should. In other words, you want to write your own content and ask/answer questions.

What types of problems will occur?
There may be several different types of problems. You will be able to see the pattern. Some of these questions are:

  • About the cost of the product and / or service.
  • About the problems that are going through.
  • A comparison of one product to another or several products.
  • What works well and which methods don't work well.
  • Comments about products and/or services.
The irony is that although these problems are the type of problems that arise, they are also the type of problems that many companies are unwilling to accept. As technology continues to evolve, many people like to find their own answers, if possible. Unfortunately, if these companies continue to adhere to this philosophy, they are likely to inevitably lose customers forever.

From the perspective of the customer [and potential customers], if the company does not want to answer these questions, then the customer may feel that the company has hidden things. This is certainly not the feeling that companies want to create. The relationship between the customer and the business must be based on trust, otherwise it will not flourish.

Back to business ' perspective
Again, from a business perspective, there are some common reasons why they don't like to answer certain questions and discuss certain issues [especially cost and pricing]:

  • Customized price: from

     Many companies do not adopt a fixed fee structure. They charge according to the work and customer needs.
  • Competitors will find: from

     The last thing companies want is to show their pricing to competitors. Of course, if this happens, competition can weaken them and take the business away. The truth is that they may have a good idea of ​​other businesses. Pricing, but they may not know exactly.
  • The price of the merchant is higher than other commercial ' price: from

     If customers find this, they may be scared rather than doing that business. However, in order to be transparent, companies should still disclose prices and hope that their honesty will be rewarded. This is usually because, after all, you really get the price you pay.
in conclusion
The problem is a great tool for your business. They really make people think, and the resulting discussion can really produce some amazing results. You need to think about your problem so that they have the greatest impact and promote the most feasible and valuable discussion. However, it is a good idea to come up with an effective simple question. Remember, asking questions is important because it means curiosity. Curiosity is what makes you grow into individuals and business owners.



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