Today, many business people focus on social media, new media and online media. While these efforts are important and necessary for marketing, traditional media is still important and can play an important role in the success of your business.
So the question is, "When the big creative Oprah or Donnie Dusage calls you, are you ready?"
If you are ready now. Here are 7 tips for a successful media interview:
- Define your agenda : Decide what you want the audience to do. Buy your service? Participate in your event? Support your career?
- Know your story: In order to effectively determine your agenda, you must be confident, calm and concise to convey your message. You are an expert on your topic. Stay focused on your agenda during the interview.
- Develop key conversation points with supporting evidence points : Prepare the three main points you want to do during the interview. Then use three points to support each of the conversation points, which provide tangible evidence, including stories, case studies, and other examples.
- Learn about interviewers and the media: Do your due diligence before agreeing to the interview. Research media and interviewers. A quick Google search will let you know what to expect and how best to prepare for an interview.
- Prepare the interviewer: The reporters are very busy and thank you very much for everything you have done to help them. To do this, please provide background information and sample questions about your topic. You will often find that they will use these exact questions.
- Expected issues and disputes: If you don't anticipate problems and disputes that may arise during the interview, your preparation will be incomplete. Create a list of all the discussion questions. Then answer each question. Be sure to include those that can be asked - remember; "If you are afraid of it, you may get it."
- Practice, practice, practice: Nothing has replaced practice. It eased the panic before the interview and the remorse after the interview. In order to hone the message points and prepare for the actual interview questions, even the best speakers found that there is nothing to replace the loud practice. Even better, role playing with a partner or coach. Will your answer meet? Are they simple? Are they credible or need more support?
Follow these tips and you will have the opportunity to master the mainstream media. Moreover, who wouldn't want to be interviewed on today's show?
Orignal From: News Media Interview - 7 tips on how to prepare for mainstream news and feature media interviews
No comments:
Post a Comment