Many media spokespeople were in trouble in media interviews because they saw it as a presentation.
What they forget is that reporters will only use the small pieces they say in the subsequent stories. In addition to live broadcast interviews, this means that anything you say needs to be self-reliant. For example, if someone asks you, "After this strange accident, will your worker be injured?"
Your instinct may be: "We can't rule out more damage, but we've got top-notch safety precautions that are well above industry standards."
If you are presenting a demo, this will be a very reasonable answer because your audience will hear your answer. But if you say this to reporters, she might only use the first part of your answer in the story. Then, the angle of the story may be more damage is possible.
Instead, you can say: "The safety of our workers is our number one priority. This is why the safety measures we take far exceed the required industry standards."
You can see from that answer that you will be satisfied with any part of the reporter using it.
How many times have you heard the spokesperson complain that they have been separated from the background? This often happens. The problem is that unless there is a live broadcast, there will never be room for the entire interview in the subsequent story. This is why journalists only use the answers that he or she thinks are the most interesting.
This means you have to make sure that everything you say can exist independently. If it doesn't, you may be quoted out of the background, and the story is completely different from what you want.
In recent years, as media organizations find themselves under pressure from entertainment and notification, the risk of this happening is also increasing. This means that if it increases the likelihood that readers will click on these stories when they visit an online news site, they are more likely to cite your context.
The key here is to dress up the points you want in a fun way to meet the needs of journalists. This should be your goal because it allows you to get your point of view and also helps reporters produce an interesting story.
Orignal From: Why are so many speakers getting into trouble due to media interviews?
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