This is a debt for many years... Well, maybe not so compelling, but it's a debate and a question. Any businessman who wants to reach the target audience needs to ask himself. Both have their strengths and weaknesses. As a person who works in this industry every day, countless media purchases, and hundreds of radio ads on satellite radio and FM radio, let me share some of my and # things with you. We have learned a lot over the years so you can make an informed decision.
Let's start using the FM radio. If you want to reach a specific city or just a few cities, this may be the best route of your choice. This information can be tailored to each city and population. It can be very narrowly positioned according to the city, format and time. The cost will vary depending on the city you want to travel. The bigger the city - the higher the cost of each ventilation. Don't expect to run a broadcast event in Des Moines and get the same results as New York City in the same budget, with realistic expectations for price differences based on station, time and population.
Let us now look at satellite radio ads. This must be one of the most cost-effective ways to reach a national audience in the budget. If your business has no geographic restrictions on finding new customers - this may be your choice. Satellite radio offers quite a number of targeted programs that cover almost any demographic data for a single day's target time, which is only a fraction of the cost of playing individual FM events in individual cities. Of course, the number of people per square mile is less than the target frequency of a single city, and you can still reach thousands of people in a wider geographic area. If you have a budget for a company like Pepsi, you might want to have both. However, if you are a smaller network or a startup that wants to reach a national audience, this is a good route. The number of listeners on major satellite radio stations [such as CNN, Fox News, Oprah, Martha, etc.] tends to be equal to the sum of the two major market cities. Although you can pay $400 to $800 for each location in FM's main market to reach this type of audience, it may be a small part on satellite, depending on your time and station.
Both satellite broadcasting and FM broadcasting have their advantages and disadvantages. It all depends on determining which channel is right for your business and budget. If you need any help - feel free to email me or call me. I am happy to answer your question.
Orignal From: Satellite radio advertising and FM radio advertising
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