More than half of the world's population now likes to shop online in a comfortable bed or armchair. The boom in e-commerce has clearly produced some dramatic changes in the retail industry and consumers. purchase behaviour. For you and all other retail companies, having an online storefront is no longer an option. On the contrary, it is imperative to stay in the game. However, for those who already have a vibrant store, this is not easy. Many similar retailers enter the scene every day. Therefore, for existing players in the market, it is important that they understand the latest trends released by e-commerce development every year.
If you are dominant in the online retail market, don't miss the following trends currently being introduced by the e-commerce sector.
Increase mobile use
Research shows that "the future of e-commerce will be dominated by mobile phones." There are now a large number of consumers using their mobile screens to place orders instead of logging into the website through their desks. In addition, Google announced on the ranking algorithm that it will rely on the mobile responsiveness of the site, and even the mobile copying application can even drive mobile purchases to a greater extent.
Voice purchases are increasing
While smartphones have recently been integrated with voice assistants, e-commerce has plenty of room to use it to provide a more personalized shopping experience. The voice assistant helps the user perform different tasks on the phone by speaking. Therefore, e-commerce applications can also deploy it so that buyers can search for products by expressing their needs.
More enhanced fulfillment and payment options
In addition to flexible shipping options, such as free shipping within a certain distance or exceeding a certain order amount, e-commerce owners offer more profitable fulfillment to beat competitors. They offer quality shipping options such as same day delivery, fast delivery, order from the store and more. In terms of payment, new options have been resolved, such as immediate purchases - later payments, e-wallets, mobile payments, etc. So it's obvious that you need to think about them to ensure your position in the market.
Chatbot and Messenger features
Chat bots that help personalize interactions through messengers will rise in the e-commerce space. Retailers are using them to send personalized marketing content, recommend product purchases, and notify coupons or coupons. In addition, with Chatbots, retailers can keep an eye on customer service requests or queries and resolve issues immediately. As the relevance of personalization in e-commerce is getting higher and higher, the trend of Chatbots will definitely become more and more prominent.
Ubiquitous
In 2018, the existence of mobile has concealed everything else in the world. People are using hundreds of mobile devices with different operating system platforms to search for content online. As a result, e-commerce companies will no longer be effective for specific devices. They must target everyone, from smartphones to iPhones, from tablets to laptops and desks.
Video integration and AR
The popular e-commerce giant has already pushed this trend. They are using video to showcase their products or show their uses. In addition, some people are still playing the concept of augmented reality, users can try the product on the screen.
Storytelling is more attractive to the audience
So, in e-commerce marketing, storytelling is now a good way to attract tourists to buy, because it directly links their lifestyle to the brand. It stifles the buyer's mood. Different statistics, consumption tips or habits will help change the perception of the individual.
That is now! Retailers who think they are strong players in the market need to quickly grasp one or less of these trends as quickly as possible before time runs out.
Orignal From: 7 e-commerce trends you might miss
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